Post by account_disabled on Feb 28, 2024 4:55:04 GMT -6
How to target the content of a press release In my last post I talked about how to set up and send a press release for the web, providing guidance on web and SEO oriented writing methods , the insertion of multimedia materials and the use of tracked links. Today we talk instead about the content and the different editorial stance that we can (and must) give to our news. It doesn't matter whether the news is one, the journalists we turn to are many and different in terms of interests. To reach everyone with the same "communicative power" it is necessary to outline the news , starting from the assumption that personalizing the text of the press release is never a waste of time, in fact it is a recommended practice.
The " tailor-made suit ", in fact, is liked by the journalist but is even more Paraguay Phone Number appreciated by Google which, as we know, penalizes duplicate content : it goes without saying that writing and disseminating three partially different versions of the same press release online reduces the risk of duplication. How to personalize a news story The table below is a working document that establishes "in writing" the strategy to be adopted to communicate to the press the reopening to the public of a castle near Rimini, after a few months of renovation. Such an approach is useful for defining the slant to give to the news based on the target you want to reach and, as in this case, suggests writing three press releases with different slant: online press release Where to insert customizations The 2.0 or social media release , thanks to its modularity, lends itself well to accommodating customizations, also highlighted in the image below.
The title and subtitle of the press release are elements that attract the attention of the journalist, but also of the search engine. For this reason, the title and subtitle must contain the strategic keyword for SEO positioning purposes. It is good practice to change and personalize the first 2/3 paragraphs , which are essential for transmitting the most relevant news. The initial paragraphs are also the most important for the search engine and must contain the keyword in bold, italics and drawn links. Even the block of multimedia content , the "package" with all the material accompanying the news (images, videos, mp3s, etc...), must be studied ad hoc to meet the needs of the journalistic target. The press officer will also be able to decide whether to insert a personalized quote in each version of the press release . online-press-release-template Do you also want to try writing a 2.0 press release and adapting it to the different targets? Don't miss the "Press Release 2.0" course organized by Noetica for Monday 25 May .
The " tailor-made suit ", in fact, is liked by the journalist but is even more Paraguay Phone Number appreciated by Google which, as we know, penalizes duplicate content : it goes without saying that writing and disseminating three partially different versions of the same press release online reduces the risk of duplication. How to personalize a news story The table below is a working document that establishes "in writing" the strategy to be adopted to communicate to the press the reopening to the public of a castle near Rimini, after a few months of renovation. Such an approach is useful for defining the slant to give to the news based on the target you want to reach and, as in this case, suggests writing three press releases with different slant: online press release Where to insert customizations The 2.0 or social media release , thanks to its modularity, lends itself well to accommodating customizations, also highlighted in the image below.
The title and subtitle of the press release are elements that attract the attention of the journalist, but also of the search engine. For this reason, the title and subtitle must contain the strategic keyword for SEO positioning purposes. It is good practice to change and personalize the first 2/3 paragraphs , which are essential for transmitting the most relevant news. The initial paragraphs are also the most important for the search engine and must contain the keyword in bold, italics and drawn links. Even the block of multimedia content , the "package" with all the material accompanying the news (images, videos, mp3s, etc...), must be studied ad hoc to meet the needs of the journalistic target. The press officer will also be able to decide whether to insert a personalized quote in each version of the press release . online-press-release-template Do you also want to try writing a 2.0 press release and adapting it to the different targets? Don't miss the "Press Release 2.0" course organized by Noetica for Monday 25 May .